Netflix’s ad-supported plan did not start on the right foot, but it has been positioning itself little by little. Today, the platform has more than 5 million customers who have opted for this modality with ads. And now the company wants to improve advertising.
In this way, Netflix is considering making episodic and interactive ads to make them much more attractive. As reported by several media, the company wants to give a complete turn to the sector. And, as you’ll see later, the idea doesn’t sound bad at all.
Netflix ads will be more attractive to the user.
If you have tried Netflix with ads, you will see that the company uses generic advertising content. But this could change very soon since the company’s idea is to offer more specific ads for the user so that they will be more attractive.
In addition, Netflix wants to launch new ad models, such as advertising in the form of miniseries to give them greater appeal. And beware, some high-level advertising executives met with Netflix to take advantage of this year’s Cannes Lions festival in southern France.
In case you don’t know, the Cannes Lions Festival, also known as Cannes Lions, is an annual event held in Cannes, France. It is one of the most prestigious and influential festivals worldwide in the advertising and creative communication industry. The festival brings together advertising professionals, marketing executives, creatives, directors, producers and other industry players to celebrate and recognize creative excellence in business communication.
So, there is no doubt that it is an idyllic setting for Netflix to engage with the best advertising companies with the aim of making their ads much more attractive.
As we have told you, Netflix will bet on “episodic” campaigns, so instead of seeing an ad repeatedly, they will offer different advertising breaks as if they were mini-episodes. The idea doesn’t sound bad at all, does it?
As for the launch of this new advertising in the plan with Netflix ads, it is too early to know at the moment. But taking into account that the source is the most reliable, everything indicates that in the coming months, the streaming content platform will officially announce these episodic advertising breaks to make its rate with ads more attractive.
