Prime Minister Narendra Modi’s visit to the United States from June 21-24, 2023 has been widely covered by the Indian media. While some outlets have focused on the substantive aspects of the visit, such as the bilateral talks between Modi and US President Joe Biden, others have taken a more “filmy” approach, focusing on the pageantry and drama of the visit.
One of the most notable examples of this “filmy” coverage came from the ZEE News, which ran a story with the headline “Modi’s US Visit: A Grand Welcome for the Indian PM.” The story described the elaborate security arrangements that were put in place for Modi’s visit, as well as the warm welcome he received from the American people.
While some critics have accused the Indian media of being overly jingoistic in its coverage of Modi’s visit, others have defended the coverage, arguing that it is simply reflecting the excitement and anticipation that many Indians feel about the visit.
Whatever the case may be, there is no doubt that Modi’s visit to the United States has been a major media event in India. And while the coverage has been varied, there is no doubt that it has helped to increase Modi’s popularity among the Indian public.
How Indian Media is Using Filmy Drama to Increase Modi’s Popularity
The Indian media has a long history of using filmy drama to increase the popularity of politicians. This is especially true in the case of Prime Minister Narendra Modi, who has been the subject of numerous filmy portrayals.
In recent years, the Indian media has taken this trend to a new level. During Modi’s 2023 visit to the United States, the media coverage was saturated with filmy imagery and symbolism. For example, Modi’s arrival in New York was compared to a Bollywood movie premiere, and his meeting with US President Joe Biden was likened to a scene from a spy thriller.
The use of filmy drama in the media coverage of Modi’s visit was not accidental. It was a deliberate attempt to increase his popularity among the Indian public. The media knew that by portraying Modi as a larger-than-life figure, they would be able to tap into the Indian public’s love of filmy drama.
The use of filmy drama by the Indian media is effective in increasing Modi’s popularity. It makes him seem more exciting, glamorous, and relatable. This, in turn, makes people more likely to support him and his policies.
However, there are also some drawbacks to the use of filmy drama. It can make Modi seem more like a celebrity than a politician. It can also make it difficult to have a serious discussion about his policies.
Overall, the use of filmy drama by the Indian media is a double-edged sword. It can be effective in increasing Modi’s popularity, but it can also make it difficult to have a serious discussion about his policies.
The strategy worked. Modi’s visit to the United States was a huge success, and his popularity soared in the aftermath of the visit. The media coverage played a major role in this success. By using filmy drama, the media was able to create a sense of excitement and anticipation around Modi’s visit, which ultimately translated into increased popularity for the prime minister.
It is important to note that the use of filmy drama in the media coverage of Modi’s visit was not without its critics. Some people argued that the coverage was too jingoistic and that it did not accurately reflect the reality of Modi’s visit. However, the vast majority of the Indian public seemed to enjoy the filmy coverage, and it undoubtedly played a role in increasing Modi’s popularity.