Nestle, the world’s largest food and beverage company, is making a big bet on India. The company is planning to invest ₹6,000 to ₹6,500 crore over a five to six-year period beginning in 2020. This is a significant increase from the around ₹8,000 crore invested in the country since its inception till 2020.
What’s driving Nestle’s investment?
There are several factors driving Nestle’s investment in India. First, the Indian market is growing rapidly. The population is expected to reach 1.5 billion by 2030, making it the world’s second-most populous country. Second, the Indian economy is growing at a healthy pace, and disposable incomes are rising. This is leading to increased demand for packaged foods and other consumer goods.
Where is Nestle investing its money?
Nestle is investing its money in a number of areas, including:
- Expanding its manufacturing capacity: The company is building new factories and expanding existing ones. For example, it is investing ₹700 crore in a new factory in Gujarat to produce Maggi instant noodles.
- Launching new products: Nestle is launching new products to cater to the evolving tastes of Indian consumers. For example, it recently launched Maggi Teekha Masala and Maggi Chatpata Masala variants of Maggi noodles.
- Reaching out to rural consumers: Nestle is expanding its distribution network to reach rural consumers. For example, it has launched its ‘RURBAN’ initiative, which is adding several wholesale hubs in rural areas.
What does this mean for consumers?
Nestle’s investment in India is good news for consumers. It will mean more choices, better quality products, and more competitive prices. Nestle is a major player in the Indian FMCG market, and its investment is likely to have a positive impact on the entire industry.
Here are some additional interesting facts about Nestle’s investment in India:
- Nestle has been present in India for over 100 years.
- The company has over 8,000 employees in India.
- Nestle’s products are sold in over 10 million outlets in India.